Evansville Coffee Company Rebrand

I love honoring the history and success of a company by blending the old with the new. There’s a lot of blending going into this Evansville Coffee Company Company logo + concept since we’re also keeping elements of the Honey Moon Coffee Co. at the forefront.

The center of the logo is an illustrated coffee bean letter combination of ECC. There’s light and dark duality included with the rays and the river. I’m putting in stars at the end of some rays to reference the IN state flag while also referencing the rays of the AZ state flag where Zac (one of the owners) is from. The coffee roaster is grounded at the base of the seal logo. This was created from an image of their own custom roaster.