Myriad Brewing Company Brand

Myriad Brewing Company is a new microbrewery in downtown Evansville. Myriad located within the newly restored historic McCurdy building, formerly the majestic McCurdy Hotel. The owners wanted a type treatment logo that incorporated an infinity symbol because their tagline is “endless possibilities”. Hints of art deco, inspired by The McCurdy, are incorporated into the brand.

The mural, designed as an accent wall in their taproom includes a photograph from Sterling Brewing Company, an homage to Evansville’s rich brewing heritage. The image belongs to the Donahue Studios collection, which is in the owner’s family.