Perspective Mental Health Brand Identity

We all know how important these providers are, and the more quality providers we have, the healthier community we’ll have. Right now, Perspective’s clinician is the very kind, approachable, and professional Gabriel Cabrillas, and they intend to grow in the future.

For their brand identity, they loved the idea of creating a logo that’s an optical illusion, playing off of the visual concept of “perspective” with the mind’s eye at the center. The textures and colors are meant to be soothing with a bit of vibrancy and freshness. It’s a little out of the ordinary for a mental health brand, which is intentional. They wanted to look far from corporate.