Shannon Aleksandr’s Salon & Spa Brand Identity

This is where I get my hair cut, colored and styled by the most fabulous stylist, Ms Racheal Truitt. I also love the owner Chad, who’s a neighbor! He worked really hard on the redesign of the space, and to go along with their updated interior look, they commissioned a redesign of their brand identity.

They’re Evansville’s premier salon, so they needed a high-end look. We created a sleek, modern deco look. It is elegant and sophisticated because the experience you get at Shannon’s is truly top-notch and indulgent.

The logo “S” is harmonious yen and yang with the S in the negative space in the center. It’s a glow-up inspired by their old logo.