The Secret Garden Brand Identity






Client:
The Secret Garden
About the project:
Nestled in downtown Evansville, just off Main Street and behind The Well Market + Refillery you’ll find The Secret Garden, a vibrant eco-friendly tattoo and cosmetic studio. Run by the incredibly talented Rosalie Coston and Hannah Evelyn Jones, this studio is all about transformation.
Rosalie, an absolute dream client, envisioned a space that’s unique. She was after a feminine, creative, and welcoming atmosphere with a neon, Florida-inspired twist. Picture a blend of post-modern meets mid-century boho with an edgy touch, an inviting sanctuary where art and nature harmonize.
The concept behind the brand is “the key to transformation,” inspired by the tale of The Secret Garden. Just as Mary finds the key that revives the garden and herself, this studio aims to be a transformative haven.
If you’re looking for a place that embodies positivity and transformation, The Secret Garden is a must-visit. I highly recommend them!
